Emarketing.fr, a leader in France for B2B marketing information, is talking about the communication strategy that has been put in place for Ligier AM vehicles.
To increase its brand awareness amongst Millennials, Ligier, with its models of AM cars accessible from the age of 14, has increased its marketing operations in the last few months. We decode them.
Ligier and the art of going against the flow. Following its success in the deep waters of Formula 1 at the end of the 1970s, Ligier turned to AM cars with its first model, the Ligier JS4, in 1980. Now aiming to win over a younger clientele, the car manufacturer….